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About us

We’re on a mission to help working Canadians, promote and protect their health, wealth, and happiness by delivering benefits by design.

Our mission

Benefits by Design (BBD) is on a mission to help working Canadians promote and protect their health, wealth, and happiness by delivering employee benefits by design.

What we do

There is something very distinctive and descriptive about the name Benefits by Design. It showcases our tremendous expertise in the benefits space and our incredible amount of plan design options because of our capabilities as a Third Party Administrator.

While we refer to ourselves as BBD, BBD is who we are – not what we do. What we do for customers is one thing: benefits by design (and we do that really well!).

When we provide benefit programs for working Canadians, we suggest that they consider their Health, Wealth, and Happiness. An employee that is healthy, wealthy, and happy is far more likely to be productive and engaged and feel supported by their employer.

BBD employees standing together, smiling

Why choose Benefits by Design?

A Canadian success story

With more than twenty years in the group insurance industry, BBD is a trusted provider to more than 62,000 working Canadians from 4,500+ Canadian businesses.

Three circles of varying sizes (one small, one medium and one large)

Solutions for any sized business

Small- to medium-sized enterprises (SME)s are the backbone of the Canadian economy, and with our origins as a SME ourselves, we know the struggles they face. That’s why BBD has products specifically for SMEs, with cost-containment and flexibility built right in.

Three people and a heart

Focused on plan sustainability

An employee benefits plan will naturally grow and change over time. BBD builds and prices employee benefits plans with long-term sustainability in mind, rather than pricing to attract and then increasing rates when it’s time to renew.


Benefits administration experts

As a Third Party Administrator (TPA), BBD will help you set up, maintain, adjust, and successfully run your employee benefits plan. Through secure, online benefits administration platforms and online enrollment, benefits administration has never been so easy!

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Best-in-class suppliers

BBD chooses supplier partners that share our philosophy around creating sustainable employee benefit plans designed to protect Canadian employers and their plan members’ health, wealth, and happiness.

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Green and socially responsible

From paperless invoices, a focus on online services and statements, to volunteering and community cleanup, BBD helps the communities we work in succeed and thrive.


Together. Adapt. Grow

A set of simple values underpins everything we do at BBD. Internally and externally we focus on TAG: TOGETHER, we ADAPT, and GROW.

Our history

  • BBD Port Coquitlam Office 1996


    BBD is acquired by the current owners. BBD opens its doors in Port Coquitlam, British Columbia.

  • Phone in the first BBD Kingston office


    BBD goes national, celebrating its first Ontario office location in Kingston.

  • BBD Logo


    The black and yellow corporate colours are born. Boston Bruins jokes ensue!

  • 2009 Workplace Award


    BBD wins its first workplace award and opens its second Ontario office location in Toronto.

  • Nomad Benefit Administration Made Easy


    BBD brings benefits administration to the masses through Nomad, our online administration portal.

  • BBD celebrates 20 years with roaring twenties theme


    BBD celebrates 20 years in style.

  • New Benefits by Design (BBD) Inc logo


    BBD launches our new brand.

  • People Corporation Logo


    BBD is acquired by People Corporation and begins a new chapter of helping working Canadians!

  • People Corporation and BBD - Benefits by Design.


    BBD opens our collaborative office with People Corporation in Burnaby, BC


Employees across Canada

Learn more about our culture

Advisor partners we work with

Learn more about our partners

Working Canadians insured

Learn more about our products

Interested in joining us for the next chapter?

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