About Us

We’re on a mission to help working Canadians, promote and protect their health, wealth, and happiness by delivering benefits by design.


We are on a mission to help working Canadians. These working Canadians are our neighbours, our families, our Advisor partners, and our friends. They are us.

How do we help working Canadians? Put simply, by giving them the peace of mind that with us, they have greater health and financial security for themselves and their families.


Helping Working Canadians

What We Do

There is something very distinctive and descriptive about the name Benefits by Design. It showcases our tremendous expertise in the benefits space and our incredible amount of plan design options because of our capabilities as a Third Party Administrator.

While we refer to ourselves as BBD, BBD is who we are – not what we do. What we do for customers is one thing: benefits by design (and we do that really well!).

When we provide benefit programs for working Canadians, we suggest that they consider their Health, Wealth, and Happiness. An employee that is healthy, wealthy, and happy is far more likely to be productive and engaged and feel supported by their employer.

BBD employees standing together, smiling

What We Do

Promote & protect the health, wealth and happiness of working Canadians by delivering benefits by design.

A set of simple values underpins everything we do at BBD. Internally and externally we focus on TAG – TOGETHER, we ADAPT, and GROW.


Together. Adapt. Grow

Our History

  • BBD Port Coquitlam Office 1996


    BBD is acquired by the current owners. BBD opens its doors in Port Coquitlam, British Columbia.

  • Phone in the first BBD Kingston office


    BBD goes national, celebrating its first Ontario office location in Kingston.

  • BBD Logo


    The black and yellow corporate colours are born. Boston Bruins jokes ensue!

  • 2009 Workplace Award


    BBD wins its first workplace award and opens its second Ontario office location in Toronto.

  • Nomad Benefit Administration Made Easy


    BBD brings benefits administration to the masses through Nomad, our online administration portal.

  • BBD celebrates 20 years with roaring twenties theme


    BBD celebrates 20 years in style.

  • New Benefits by Design (BBD) Inc logo


    BBD launches our new brand.

  • Woolen Mill in Kingston with rainbow over it


    BBD had big plans for 2021. Stay tuned!


Employees across Canada

Learn more about our culture


Advisor partners we work with

Learn more about our partners


Working Canadians insured

Learn more about our products

At BBD, we embody a poem by Christopher Logue called ‘Come to the Edge.’ I think it says so much about our people and how we believe in them. We are going to challenge you, but it’s because we believe you can fly. Enjoy the journey.

Ron Southward

Interested in joining us for the next chapter?

Culture and Careers

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