About Us
We’re on a mission to help working Canadians, promote and protect their health, wealth, and happiness by delivering benefits by design.
OUR MISSION
We are on a mission to help working Canadians. These working Canadians are our neighbours, our families, our Advisor partners, and our friends. They are us.
How do we help working Canadians? Put simply, by giving them the peace of mind that with us, they have greater health and financial security for themselves and their families.
Mission
Helping Working Canadians
What We Do
There is something very distinctive and descriptive about the name Benefits by Design. It showcases our tremendous expertise in the benefits space and our incredible amount of plan design options because of our capabilities as a Third Party Administrator.
While we refer to ourselves as BBD, BBD is who we are – not what we do. What we do for customers is one thing: benefits by design (and we do that really well!).
When we provide benefit programs for working Canadians, we suggest that they consider their Health, Wealth, and Happiness. An employee that is healthy, wealthy, and happy is far more likely to be productive and engaged and feel supported by their employer.

What We Do
Promote & protect the health, wealth and happiness of working Canadians by delivering benefits by design.
A set of simple values underpins everything we do at BBD. Internally and externally we focus on TAG – TOGETHER, we ADAPT, and GROW.
Values
Together. Adapt. Grow
Our History
At BBD, we embody a poem by Christopher Logue called ‘Come to the Edge.’ I think it says so much about our people and how we believe in them. We are going to challenge you, but it’s because we believe you can fly. Enjoy the journey. 

