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6 Creative Tips for Recruiting Top Talent for Your Organization

By: Benefits by Design | Wednesday May 24, 2017

Updated : Tuesday May 31, 2022

Do you want to recruit and work alongside the very best your industry has to offer?

Of course you do, but so does everyone else! Finding the best talent can be a challenge for any hiring manager. Although the traditional approach to hiring new staff still applies, being creative in how you advertise your company and its job openings can help in your recruiting efforts.

Here’s how to step up your recruitment efforts and get the best and brightest talent through your door.

#1. Start With Your Employees

You probably already have a few shining stars working for you. You know, those employees who you’d clone ten times over if you could?

Ever heard the saying, “You are who you’re friends with”? It’s not totally crazy. If you’ve got a vacant position, promote it internally first. Not only will this allow your valued employees first crack at an open position they’re interested in, but they’re likely to tell their friends about it!

#2. Work Your Network

Keep your channels open and get active in your community to create more connections with the kinds of people you want working for you. A great way to do this is to attend job pairs put on by the local economic development board, community colleges, or even conferences. Being visible and starting conversations is the first step to recruiting top talent — you never know who you’ll cross paths with!

#3. Promote Your Workplace Culture

At Benefits by Design (BBD) Inc., we’re proud of the workplace culture that we’ve built alongside our employees. So much so, that we shout it from the rooftops every chance we get!

How does that help recruit top talent?

Well, we’ll tell you that some of our best and brightest employees actually reached out to us because they had heard about our company through word-of-mouth or by reading about our corporate culture in a local magazine. One such employee is now in a Director position and heading up an entire department! Talk about top talent, eh?

#4. Link Up with LinkedIn

A cheesy line, we’ll admit — but LinkedIn is a fantastic recruiting tool that if you’re not using right now, it’s time to sign up. LinkedIn now provides ample opportunity to network and connect with other like-minded individuals in your industry, share relevant updates and participate in group discussions.

When a new job opens up, you can do what we do! Promote it on LinkedIn as a “We are Hiring” status update and encourage your employees to share it with their own networks. it gives your staff the opportunity to share why they think your organization is great, while also hearkening back to our #1 tip above.

#5. Leverage Your Website

Be sure there’s a place on your website where you post any open positions. This should be the place you link to in any promotion you do on social media, giving the opportunity for prospective employees to check out your website while they’re there.

Even if there are no open positions at the moment, you should consider keeping a spot open for those interested in your company to learn more. Several candidates cold-call us each year and we’ve gained placement students and employees through our website in the past.

#6. Connect With Your Local Community College

Your local community college is a fertile ground for talent, as are student placements! Aligning with a college gives you the opportunity to participate in their career fairs, offering rich opportunities to meet soon-to-be graduates.

This also works wonders towards promoting your business and your own corporate culture. We’ve had great success in partnering with Queens University and St. Lawrence College in Kingston, as well as Douglas College in Port Coquitlam.

We must admit, we’ve saved the best for last. Connecting with a community college near us has been one of the best things we’ve ever done in terms of recruiting new talent. You’d never believe how many of our current employees came from those relationships!

As the war for talent continues, how can employers gain an edge?

Learn how you can stay competitive in today's tight labour market